Cross Media Solutions
MAXimize the most of your marketing budget and take personalization to the next level with McCallum Printing Group’s xmediaMAX: Cross Media Solutions. Using personalized print, email, web pages and even text messages, xmediaMAX allows our clients to leverage multiple forms of media to capture and engage their customers. The personalization and improved relevancy of the media results in a higher return on investment for xmediaMAX marketing campaigns. These campaigns can also be tracked with detailed reports in real-time allowing immediate assessment of its effectiveness.
Cross Media Solutions include:
  • RURLs (or PURLs)
  • Personalized Email
  • Personalized SMS
  • Tracking and analytics
  • Personalized Maps, (with turn by turn directions)
  • Refer a Friend Campaigns
  • Self-Registration Campaigns, (events, trade shows, orientations…)
  • Update Customer Details, (Get the most up to date info about your customers by allowing them to "fix" or "add" data to the data you have.)
  • BUY NOW!!! Campaigns, (Drive someone to a RURL with an offer for an item and have them buy it online and pay for it with a credit card.)
  • Campaigns that are secure (with SSL / CAPTCHA secured RURLs). Important in Healthcare and Financial Industries.
  • Customer Acquisition Campaigns
  • Customer Loyalty and Retention Campaigns
  • Fundraising Campaigns
  • Student Admission and Recruiting