Integrated Direct Marketing
Variable Data Printing
McCallum Printing Group’s iGen4 and Xerox DocuColour 6060® digital presses provide extensive variable data printing capabilities.
This means customers can create documents that are personalized for each recipient. Any text or design element can be individually customized.
Although only one document is designed, through the use of a database, the text and graphics within a document can be varied to produce many unique documents. Single words or entire paragraphs can be varied using the font, format or colour of your choice. Each piece will have its own unique look according to your criteria.
Variable Data Printing is ideal for marketing campaigns that include:
  • Direct mail
  • Point-of-purchase materials
  • Postcards, newsletters, catalogues and flyers
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